Brand

• Living the Brand
  When a culture lives the brand, it means that employees are engaged with each other in understanding and interpreting the brand and executing it at every touch point with the customer.
  

Culture represents how work gets done, from how you make decisions, to how you run meetings, to how you assign projects, to how you recognize and reward effort, to how you develop employees. These patterns stamp everything and ultimately define your brand.

- Judith E. Glaser