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Culture
Integration
Discovering
the Power of the Brand
Fashion Apparel Manufacturer
 Situation:
Fashion apparel company desired to grow into a billion
dollar company, but lacked integrated brand strategy.
Executives were addressing the question: "How to grow
successfully?".
Our
Approach: Worked with CEO team including 11 divisional
presidents to create an environment for building a strong
brand both internally and externally. Created cross-functional
teams to solidify brand strategies. Engaged organization
is creating the brand from within.
Result:
Focused
and integrated lines. Created consistent brand identity
for each consumer segment. Created most profitable segment
- Activewear Segment - through collaboration among brand
presidents. Shaping of brand portfolio. Increased value
and brand equity.
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