|
Executive
Coaching
Revitalize
Languishing Brand
Fashion Accessories
Manufacturer
 Situation:
Company going into bankruptcy, declining sales and profits,
mature fashion jewelry company with price and commodity
focus - no clear brand strategy.
Our
Approach: Focus organization on understanding customer
and consumer needs, rationale for repositioning brands;
how to restructure operations and redirect sales organization;
determine better utilization of resources and restructuring
of manufacturing to enhance production of multi-brands.
Result:
Turned
around company to achieve profits in less than 10 months;
achieved 35% market share; record profitability earnings
doubled in 3-year period.
Continue
to Next Case Study
|
