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Creating the Future

I wanted to let you know, that over the year we've worked together we continue to realize the value of your work with us. News American Marketing has expanded its focus from a coupon and promotion company to a full-service marketing company. Because of the incredibly insightful consulting you are doing with our senior executives in helping us rethink how we approach our market and how we work with customers, our sales organization is stronger and smarter, and more capable of partnering with our clients on our wider array of new promotional and marketing services. We just hired our first Chief Information Officer to help us revamp our technology focus to give us an even greater competitive advantage, something we would not have considered doing had you not put these issues on the table for us to discuss. Most of all, we continually value having you on site to work with our staff, and help us understand how to catalyze change and successfully transform a company as large as ours. You have a unique style of engaging us in conversation, and in mentoring and coaching. Your challenging and insightful approach, your desire to push us to think in new ways, and your never-say-never attitude inspires us to raise our bar for what we need to accomplish and how we want to grow our business.

Dominick Porco, President, News America Marketing

 

 
The key in business is the leader's ability to enable everyone to feel like they are part of a winning team - we know this mantra in our hearts, yet making it happen is much more difficult. Creating We gives leaders a roadmap for shaping the DNA of their company -creating a culture of inspired leadership & ownership of the future.
 


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