|
|

Creating
the Future
I
wanted to let you know, that over the year we've worked
together we continue to realize the value of your work
with us. News American Marketing has expanded its focus
from a coupon and promotion company to a full-service
marketing company. Because of the incredibly insightful
consulting you are doing with our senior executives
in helping us rethink how we approach our market and
how we work with customers, our sales organization is
stronger and smarter, and more capable of partnering
with our clients on our wider array of new promotional
and marketing services. We just hired our first Chief
Information Officer to help us revamp our technology
focus to give us an even greater competitive advantage,
something we would not have considered doing had you
not put these issues on the table for us to discuss.
Most of all, we continually value having you on site
to work with our staff, and help us understand how to
catalyze change and successfully transform a company
as large as ours. You have a unique style of engaging
us in conversation, and in mentoring and coaching. Your
challenging and insightful approach, your desire to
push us to think in new ways, and your never-say-never
attitude inspires us to raise our bar for what we need
to accomplish and how we want to grow our business.
Dominick
Porco, President, News America Marketing
|
|