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Team
Challenges
Expanding
the Brand
Communications
Company
 Situation:
Division of global publishing company focusing on promotional
advertising for consumer products companies, seeking
to expand brand from a promotional to a marketing company.
Our
Approach: Worked with CEO team to expand sales organization's
competence for establishing a consultative approach
to customers.
Result:
Sales
and Management teams developed capability, enabling
News America Marketing to expand business platform and
grow the brand.
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