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Navigating
Change
From
Territory to Brand Development
Automotive and
Parts Company
Situation:
Large global stored electrical energy company structured
with territorial fiefdoms and financially unstable,
desire to shift to customer-centric and revitalize business.
Our
Approach: Worked with CEO team to architect and
implement a global transformational process to turn
business around.
Result:
Company
returning to profitability, refocused on valued customer
segments; launched new products to untapped segments.
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